@article{ref1,
title="Using social norms theory for health promotion in low-income countries",
journal="Health promotion international",
year="2019",
author="Cislaghi, Beniamino and Heise, Lori",
volume="34",
number="3",
pages="616-623",
abstract="Social norms can greatly influence people's health-related choices and behaviours. In the last few years, scholars and practitioners working in low- and mid-income countries (LMIC) have increasingly been trying to harness the influence of social norms to improve people's health globally. However, the literature informing social norm interventions in LMIC lacks a framework to understand how norms interact with other factors that sustain harmful practices and behaviours. This gap has led to short-sighted interventions that target social norms exclusively without a wider awareness of how other institutional, material, individual and social factors affect the harmful practice. Emphasizing norms to the exclusion of other factors might ultimately discredit norms-based strategies, not because they are flawed but because they alone are not sufficient to shift behaviour. In this paper, we share a framework (already adopted by some practitioners) that locates norm-based strategies within the wider array of factors that must be considered when designing prevention programmes in LMIC.<p /> <p>Language: en</p>",
language="en",
issn="0957-4824",
doi="10.1093/heapro/day017",
url="http://dx.doi.org/10.1093/heapro/day017"
}