@article{ref1,
title="Addressing the wicked problem of American gun violence: consumer interest groups as macro-social marketers",
journal="Journal of macromarketing",
year="2017",
author="Huff, Aimee Dinnin and Barnhart, Michelle and McAlexander, Brandon and McAlexander, Jim",
volume="37",
number="4",
pages="393-408",
abstract="Building on work on social and macro-social marketing, we provide an empirical account of ways in which American gun violence prevention groups (GVPGs) act as macro-social marketers as they address the wicked problem of gun violence, which they define as deaths and injuries with firearms. We find that, as a collective, GVPGs attempt to change the culture related to guns by targeting up-, mid-, and downstream agents. We contribute to theory by (1) expanding the concept of macro-social marketing beyond government entities to include consumer interest groups and collectives; (2) introducing internal marketing as a macro-social marketing tool critical for macro-social marketers dependent largely on volunteers; (3) elucidating ways that macro-social marketers can accomplish upstream changes indirectly, by encouraging consumers and citizens to influence policy makers; and (4) revealing marketing tactics that can be leveraged across up-, mid-, downstream, and internal efforts.<p /> <p>Language: en</p>",
language="en",
issn="0276-1467",
doi="10.1177/0276146717715744",
url="http://dx.doi.org/10.1177/0276146717715744"
}