@article{ref1,
title="Estimating the value of risk reductions for car drivers when pedestrians are involved: a case study in Spain",
journal="Transportation",
year="2018",
author="González, Rosa Marina and Roman, Concepcion and Amador, Francisco Javier and Rizzi, Luis Ignacio and Ortuzar, Juan de Dios and Espino, Raquel and Martín, Juan Carlos and Cherchi, Elisabetta",
volume="45",
number="2",
pages="499-521",
abstract="We estimated the benefits associated with reducing fatal and severe injuries from traffic accidents using a stated choice experiment where choice situations were generated through a statistically efficient design. Specifically, the risk variables were defined as the expected annual number of vehicle car-users that suffered their death or were severely injured in a traffic accident. In addition, and differing from previous research, the number of pedestrians that died or were severely injured in traffic accidents per year was also included as a risk attribute in the choice experiment, to attempt at measuring drivers' willingness to pay to reduce the risk of hitting pedestrians in a crash. The empirical setting was a choice of route for a particular trip that a sample of car drivers periodically undertakes in Tenerife, Spain. Models were estimated accounting for random taste heterogeneity and pseudo-panel data correlation. The median of the distribution of simulated parameters was used to obtain a representative measure for the monetary valuation of risk reductions. We found that the ratio between the values of reducing the risk of suffering a serious injury and that of reducing a fatality was approximately 18 %. Further, and quite novel, we also found that the value of reducing a pedestrian fatality was 39 % of the value of reducing a car occupant fatality.<p /> <p>Language: en</p>",
language="en",
issn="0049-4488",
doi="10.1007/s11116-016-9736-0",
url="http://dx.doi.org/10.1007/s11116-016-9736-0"
}