@article{ref1,
title="The development of video messages to reduce binge drinking: focus group results",
journal="Alcohol and alcoholism",
year="2019",
author="Carlson, Gwendolyn C. and Duckworth, Melanie P.",
volume="54",
number="3",
pages="295-301",
abstract="AIMS: The current study examined college students' perceptions of loss framed and gain framed messages aimed at reducing binge drinking. <br><br>METHODS: Using focus groups (n = 3) consisting of undergraduates (n = 131), an iterative process was undertaken to ensure the acceptability and construct validity of loss framed and gain framed video messages. Both quantitative and qualitative data were collected. <br><br>RESULTS: Results across all focus groups demonstrated that each message condition possessed strong construct validity. Participants in focus Group 3 rated messages as moderately to highly acceptable and acceptability ratings across loss framed messages and gain framed messages were comparable. <br><br>CONCLUSIONS: These findings demonstrate the importance of focus group testing in the development of brief alcohol interventions among college students. Messages used in the currents study will be included in a video intervention aimed at reducing binge drinking among college students.<br><br>Medical Council on Alcohol and Oxford University Press 2019. This work is written by (a) US Government employee(s) and is in the public domain in the US.<p /> <p>Language: en</p>",
language="en",
issn="0735-0414",
doi="10.1093/alcalc/agz001",
url="http://dx.doi.org/10.1093/alcalc/agz001"
}