@article{ref1,
title="Despite active public health campaigns, death from falls increased 30% in the past decade: is ageism part of the barrier to self-awareness?",
journal="Clinics in geriatric medicine",
year="2019",
author="Castle, Steven C.",
volume="35",
number="2",
pages="147-159",
abstract="Public health messaging campaigns stating that falls are bad and can be prevented are not effective, as evidenced by a 30% increase in death from falls over the past decade. A first approach is to use measures of balance to show the magnitude of the problem. Second, the role of ageism as a barrier to required behavioral change should be addressed. Third, explanations should be provided regarding why mobility and balance have changed. As a counter to ageism, pros and cons for specific interventions and how these maximize momentum and mobility should be discussed.<br><br>Published by Elsevier Inc.<p /> <p>Language: en</p>",
language="en",
issn="0749-0690",
doi="10.1016/j.cger.2019.01.002",
url="http://dx.doi.org/10.1016/j.cger.2019.01.002"
}