@article{ref1,
title="Explicit and implicit attitudes toward cycling behavior in a university setting",
journal="Advances in transportation studies",
year="2019",
author="Ledesma, R. D. and Tosi, J. D. and Jakovcevic, A. and Poo, F. M.",
volume="47",
number="",
pages="89-100",
abstract="Cycling is a healthy mode of transportation that also reduces car use and its associated environmental impact. The present study seeks to examine attitudes toward bicycles (versus cars) from a dual-process perspective. Implicit and explicit attitudes were evaluated in a sample of people who commute to university on bicycle, by car or via public transportation. Explicit attitudes were assessed using traditional self-reporting methods, while implicit attitudes were measured using a computer-based reaction time task (the Implicit Association Test). A total of 160 participants completed both measures in counterbalanced order. <br><br>RESULTS indicate that: (a) implicit and explicit attitudes are moderately and positively correlated; (b) both types of attitudes are associated with travel behavior, and (c) explicit attitudes are more consistently associated with behavioral intention and explicit preference for a transportation mode. The findings suggest that both types of attitude play a role in explaining cycling behavior, and that the understanding of this travel behavior would benefit from dual-process approaches.   Keywords: active transport; cycling behavior; attitudes; implicit attitude<p /> <p>Language: en</p>",
language="en",
issn="1824-5463",
doi="",
url="http://dx.doi.org/"
}