@article{ref1,
title="Do you reap what you sow? The effect of cyberostracism on moral impurity",
journal="Basic and applied social psychology",
year="2019",
author="Poon, Kai-Tak",
volume="41",
number="2",
pages="132-146",
abstract="Two experiments tested whether cyberostracism increases people's perceived moral impurity and their tendency to purchase cleansing products. In both experiments, participants were first either ostracized or included in a web-based social interaction. Next, they completed self-report measures to assess their perceived moral impurity and tendency to purchase cleansing products. The results showed that participants who were ostracized reported a higher level of moral impurity and a higher tendency to purchase cleansing products. These findings advance our current understanding on the effect of online social interaction on people's moral self-perception.<p /> <p>Language: en</p>",
language="en",
issn="0197-3533",
doi="10.1080/01973533.2019.1585353",
url="http://dx.doi.org/10.1080/01973533.2019.1585353"
}