@article{ref1,
title="The impact of the "Pause. Call. Be  Heard" campaign on help-seeking and suicidal behaviors within rail environment in Victoria, Australia",
journal="Suicide and life-threatening behavior",
year="2019",
author="Too, Lay San and Ross, Anna and Pirkis, Jane and Reavley, Nicola and Reifels, Lennart",
volume="ePub",
number="ePub",
pages="ePub-ePub",
abstract="OBJECTIVE: To assess the impact of the &quot;Pause. Call. Be Heard&quot; campaign on help-seeking and suicidal behaviors within rail environment in Victoria, Australia. <br><br>METHODS: An anonymous online survey was conducted to measure noticeability of and engagement with the campaign and help-seeking intentions and behaviors among rail commuters at 10 rail stations. We generated descriptive statistics to report these data and used logistic regression models to examine the association between campaign-related factors and help-seeking. Changes in Lifeline crisis calls and rail suicide behaviors from precampaign to campaign periods were examined using proportion tests. <br><br>RESULTS: About 25% of rail commuters noticed the campaign and rated the materials as &quot;moderately noticeable.&quot; Over half of these individuals correctly identified the campaign intentions and 75% engaged with the materials. Approximately 80% indicated that the materials increased their help-seeking intentions and about half indicated that they had engaged with help-seeking and/or self-caring behaviors. Engaging with the campaign was positively associated with help-seeking. A significant increase in crisis calls but not in suicide-related calls, and a nonsignificant decrease in rail suicidal behaviors were found during the campaign period. <br><br>CONCLUSIONS: Continued implementation of the campaign is warranted as it showed some desirable effects on help-seeking among rail commuters.<br><br>© 2019 American Association of Suicidology.<p /> <p>Language: en</p>",
language="en",
issn="0363-0234",
doi="10.1111/sltb.12604",
url="http://dx.doi.org/10.1111/sltb.12604"
}