@article{ref1,
title="Tailored texts: an application of regulatory fit to text messages designed to reduce high-risk drinking",
journal="Health informatics journal",
year="2019",
author="Glowacki, Elizabeth M. and Bernhardt, Jay M. and McGlone, Matthew S.",
volume="ePub",
number="ePub",
pages="ePub-ePub",
abstract="This study used the regulatory focus/fit framework to compare the impact of text message wording on college students' drinking behaviors. In this 2 × 3 × 2 pre-test/post-test experiment, participants (<i>N</i> = 279) were randomly assigned to one of the three groups: messages matching regulatory focus (congruent group), messages mismatching regulatory focus (incongruent group), and general health messages (control group). Messages were tailored by regulatory fit (prevention-oriented or promotion-oriented). Mixed factorial analyses of covariance revealed that prevention-oriented individuals who received text messages incongruent with their regulatory focus reported drinking alcohol for more hours and were more likely to consume a higher quantity of drinks than participants in the congruent or control group. These findings suggest that health messages mismatched to a receiver's regulatory focus might exacerbate unhealthy behavior.<p /> <p>Language: en</p>",
language="en",
issn="1460-4582",
doi="10.1177/1460458219889279",
url="http://dx.doi.org/10.1177/1460458219889279"
}