@article{ref1,
title="Development and evaluation of the red flag campaign for the primary prevention of sexual and dating violence on college campuses",
journal="Journal of American college health",
year="2020",
author="Carlyle, Kellie E. and Conley, Abigail H. and Guidry, Jeanine P. D.",
volume="ePub",
number="ePub",
pages="ePub-ePub",
abstract="<b>Objective:</b> Sexual and dating violence (SV/DV) on college campuses is a pervasive problem with far-reaching implications for public health. This paper describes the development and evaluation of a widely disseminated SV/DV primary prevention program, the Red Flag Campaign (RFC). <b>Participants and Methods:</b> An online survey was administered to 203 freshmen at a southeastern US university, of whom 82% reported exposure to the RFC in the previous month. <b>Results:</b> College students exposed to the RFC reported greater efficacy for intervening as a bystander compared to those students who were not exposed. These results held when looking at exposure to RFC <i>messages</i> specifically, but not RFC <i>events</i>. <b>Conclusions:</b> This evaluation offers preliminary evidence that the RFC is effective at increasing determinants of prosocial bystander behavior, the enactment of which could reduce SV/DV on college campuses. Implications and recommendations for college personnel implementing the RFC are discussed.<p /> <p>Language: en</p>",
language="en",
issn="0744-8481",
doi="10.1080/07448481.2020.1726924",
url="http://dx.doi.org/10.1080/07448481.2020.1726924"
}