@article{ref1,
title="New Zealand Drink-driving Statistics: The Effectiveness of Road Safety Television Advertising",
journal="Marketing bulletin",
year="1998",
author="Lewis, Terri and MacPherson, T.",
volume="9",
number="",
pages="-",
abstract="<p>[Abstract unavailable]</p>",
language="",
issn="1176-645X",
doi="",
url="http://dx.doi.org/"
}