@article{ref1,
title="The effect of marketing messages on the motivation to reduce private car use in different segments",
journal="Transport policy",
year="2020",
author="Andersson, Alfred and Winslott Hiselius, Lena and Adell, Emeli",
volume="90",
number="",
pages="22-30",
abstract="This study explores marketing messages promoting sustainable transport and reported motivation to reduce private car use within different segments. A stated preference survey targeting a sample of 1300 residents in Sweden was conducted, and exploratory factor analysis was used to identify underlying dimensions of a set of 19 marketing messages. Self-efficacy and collective efficacy were defined as latent factors, and the latter was found to be a better motivator for all segments. For the most car-advocating segment, however, the factors (both self- and collective efficacy) was unsuccessful in inducing any reported motivation to reduce private car use. Assimilation bias seems to influence the respondent's interpretation of marketing messages.<p /> <p>Language: en</p>",
language="en",
issn="0967-070X",
doi="10.1016/j.tranpol.2020.02.006",
url="http://dx.doi.org/10.1016/j.tranpol.2020.02.006"
}