@article{ref1,
title="Redesigning walking brochures using behaviour change theory: implications for  walking intentions in natural environments",
journal="Health promotion international",
year="2020",
author="Elliott, Lewis R. and White, Mathew P. and Fleming, Lora E. and Abraham, Charles and Taylor, Adrian H.",
volume="ePub",
number="ePub",
pages="ePub-ePub",
abstract="Natural environments can be used to promote health through facilitating recreational  walking. However, efforts to encourage this often neglect messages identified in  psychological research that are effective at influencing intentions to walk. This is  despite the National Institute for Health and Care Excellence stating that  promotional efforts should utilize theoretical frameworks of behaviour change and be  targeted towards less active adults. As an illustrative example, this experiment  compared a prototypical recreational walking brochure with an &quot;enhanced&quot; version  including such persuasive messages on people's intentions to walk for recreation in  natural environments. The enhanced brochure heightened intentions for inexperienced  recreational walkers through our hypothesized mechanisms, but appeared to dissuade  already-experienced walkers. Optimal messaging strategies in recreational walking  brochures require tailoring to more and less active readerships. Guidelines are  provided for authors of recreational walking brochures, though the principles and  techniques could easily be extended to other means of outdoor walking promotion.<p /> <p>Language: en</p>",
language="en",
issn="0957-4824",
doi="10.1093/heapro/daaa150",
url="http://dx.doi.org/10.1093/heapro/daaa150"
}