@article{ref1,
title="Narrative persuasion and stigma: using news accounts to denormalize texting while driving",
journal="Accident analysis and prevention",
year="2021",
author="Purcell, Laura and Lanier, Madison and Wolf, Jordan and Hotter, Jessica and Einstein, Catherine and Tamul, Dan",
volume="151",
number="",
pages="e105876-e105876",
abstract="Despite nearly universal texting while driving bans in U.S. states, distracted driving still poses a major risk for American motorists and pedestrians on a daily  basis. We argue texting while driving behavior, due to its cultural, social, and  psychological motivations, may be addressed by cultivating a stigma to denormalize  TWD much in the same way public health campaigns and bans did with tobacco use. While extant strategies may similarly stigmatize this risky behavior, we contend the  stigmatizing effect of news narratives offers an untapped and unexamined resource. In this paper we draw on emergent findings in narrative persuasion work to present  an exploratory analysis and evidence indicates news narratives, through narrative  engagement, can both stigmatize TWD behavior and diminish attitudes toward  distracted driving. These initial findings are then validated against an independent  sample. If applied widely, this method may be applied to increase social pressure  against distracted driving, leading to fewer people engaging in TWD behavior, and  making roads safer.<p /> <p>Language: en</p>",
language="en",
issn="0001-4575",
doi="10.1016/j.aap.2020.105876",
url="http://dx.doi.org/10.1016/j.aap.2020.105876"
}