@article{ref1,
title="Are Australian regulatory codes adequate in scope to protect youth from alcohol advertising?",
journal="Health promotion journal of Australia",
year="2020",
author="Keric, Danica and Pettigrew, Simone and Jongenelis, Gregory and Stafford, Julia and Jongenelis, Michelle I. and Pierce, Hannah",
volume="ePub",
number="ePub",
pages="ePub-ePub",
abstract="ISSUE ADDRESSED: Exposure to alcohol advertising has been found to be associated with more positive attitudes toward alcohol and heavier drinking among youth. Appropriate regulation of alcohol advertising is thus crucial for reducing use among  members of this population group. To assist policy makers in their alcohol control  efforts, this study explored the scope of Australian alcohol advertising codes and  the extent to which they address issues relating to youth exposure. <br><br>METHODS: Two  researchers assessed 628 unique alcohol advertisements against youth-related  provisions of the Alcohol Advertising Review Board (AARB) Code and Alcohol Beverages  Advertising Code (ABAC). A third researcher resolved discrepancies. The ads sampled  were those that had been the subject of formal complaints to the AARB. <br><br>RESULTS: Most  (94%) ads were assessed as violating at least one of the AARB Code provisions  relating to youth, while 36% were found to violate at least one of the ABAC youth  provisions. The most frequently violated AARB Code provision related to placement,  with 88% of ads located in places or broadcast at times where young people were  likely to be exposed. The most frequently violated ABAC provision related to appeal  to minors (33%). <br><br>CONCLUSIONS: Results indicate that self-regulation is an  ineffective means of protecting youth from alcohol advertising, with the ABAC  failing to capture many ads featuring content that appeals to youth. SO WHAT?:  Greater efforts are required to protect youth from alcohol advertising. <br><br>FINDINGS  from the present study reinforce calls for mandatory, evidence-based regulation that  is administered independently of the alcohol industry. SUMMARY: An analysis of 628  unique alcohol advertisements found that the vast majority were in violation of the  AARB Code's youth-related provisions whereas substantially fewer were in violation  of the ABAC, supporting arguments that self-regulation is an ineffective means of  protecting youth from alcohol advertising.<p /> <p>Language: en</p>",
language="en",
issn="1036-1073",
doi="10.1002/hpja.410",
url="http://dx.doi.org/10.1002/hpja.410"
}