@article{ref1,
title="How university students perceive emergency management: a case for marketing emergency management",
journal="Journal of emergency management",
year="2021",
author="Mann, Robert A. and Shaw, Gregory L.",
volume="19",
number="3",
pages="266-272",
abstract="OBJECTIVE: The purpose of this study was to determine if university students understood the differences between first responders and emergency management as awareness of the differences informs the individual's decision-making processes. <br><br>DESIGN: Convenience sampling, mixed methods data collection with descriptive analysis and means testing. SETTING: US, Southeastern Conference University, during summer semester. PARTICIPANTS: 500 convenience sampled student volunteers. INTERVENTION: Convenience sampled, mixed-mode survey administered May to July 2017. MAIN OUTCOME MEASURES: Population sampling of a minimum of n = 372 (actual n = 500 obtained) surveys to achieve a 95 percent confidence level of p ≤ 0.05 ± 4.29 percent. <br><br>RESULTS: 19.6 percent of the participants were able to associate response and recovery with emergency management. Word association with &quot;Emergency Management&quot; as the trigger word produced a 35.8 percent association with disasters and emergencies. 70.4 percent of the participants attended a university sponsored emergency preparedness course, but only 44.2 percent indicated they had received emergency preparedness training. <br><br>CONCLUSIONS: There was a derivation of three issues: A lack of understanding in the differences between first responders and emergency management, a non-association of emergencies and disasters with emergency management, and a lack of understanding in what emergency preparedness training is. <br><br>RESULTS point to a need for further education on the duties and responsibilities of the emergency management profession. A form of information transfer that may be productive would be to administer an awareness campaign via social marketing. Further study is indicated, using a more rigorous sampling and analysis methodology.<p /> <p>Language: en</p>",
language="en",
issn="1543-5865",
doi="10.5055/jem.0509",
url="http://dx.doi.org/10.5055/jem.0509"
}