@article{ref1,
title="Fixing the barn door before the horse bolts: effects of pre-crisis engagement and stealing thunder in crisis communication",
journal="Public relations review",
year="2021",
author="Lee, Sang Yeal and Lee, Ji Young",
volume="47",
number="1",
pages="e101930-e101930",
abstract="This research reports on the buffering effects of two proactive crisis communication strategies: pre-crisis engagement and stealing thunder. Pre-crisis engagement is an organization's strategy to engage with stakeholders' petitions before a negative event escalates into a crisis while stealing thunder is an organization's voluntary revelation of a crisis before it is revealed by a third party such as new media. The results showed that the effectiveness of pre-crisis engagement with stakeholder petitions was moderated by stealing thunder such that the effects of pre-crisis engagement were stronger when the organization stole the thunder. A moderated mediation model explored the underlying mechanism in which crisis responsibility mediated the interaction effects between pre-crisis engagement and stealing thunder.<p /> <p>Language: en</p>",
language="en",
issn="0363-8111",
doi="10.1016/j.pubrev.2020.101930",
url="http://dx.doi.org/10.1016/j.pubrev.2020.101930"
}