
@article{ref1,
title="Key issue operatives in an issue-driven network: public relations as a &quot;pocket of strength&quot; in campus sexual assault awareness and prevention",
journal="Public relations review",
year="2021",
author="Madden, Stephanie and Haught, Matthew J. and James, Adelyn",
volume="47",
number="5",
pages="e102114-e102114",
abstract="Within public relations, little research has been conducted on the relationship between networks and social issues management, particularly issues that are gendered and emotional. Through a social network analysis and in-depth interviews with individuals involved in a public university's sexual assault prevention and awareness work, this study demonstrates a missed opportunity for public relations experts to serve as key issue operatives in an issue-driven network. Specifically, public relations issue operatives can bridge network structural holes in the development and dissemination of comprehensive sexual assault awareness and prevention communication at universities.<p /> <p>Language: en</p>",
language="en",
issn="0363-8111",
doi="10.1016/j.pubrev.2021.102114",
url="http://dx.doi.org/10.1016/j.pubrev.2021.102114"
}