@article{ref1,
title="Use of emotional response modeling to develop more effective risk communication for limited literacy adults: evaluation of a "dirty bomb" decision aid",
journal="Int J Commun Health",
year="2016",
author="Greener, Judith and Bass, Sarah Bauerle and Morris, Jon D. and Gordon, Thomas F.",
volume="8",
number="",
pages="10-21",
abstract="Behavioral, attitudinal, and emotional reactions to terrorism can be minimized by communication that promotes successful response through preparedness. However, a challenge to adequate preparedness is the substantial proportion of adults with &quot;below basic&quot; or &quot;basic&quot; literacy skills and how this affects development of health messages. This research explored whether a non-verbal emotional measurement and modeling technique (AdSAM®) can be used with a limited literacy population to support the development of message strategies for disaster situations such as a &quot;dirty bomb&quot; terror event. Adults with limited literacy were randomly assigned to review either a standard CDC decision aid written at a 9(th) grade level (n=22) or an adapted aid written at a 6(rd) grade level (n=28). Using the AdSAM® emotional response instrument, participants answered questions regarding their feelings about a 'dirty bomb'. The group shown the adaptive aid had more positive emotional responses, including less arousal and greater empowerment. The AdSAM® approach can provide researchers with insights into the design of tailored messages for a limited literacy population in high risk, high-emotion situations.<p /> <p>Language: en</p>",
language="en",
issn="2359-8220",
doi="",
url="http://dx.doi.org/"
}