@article{ref1,
title="Willingness to watch the pre-flight safety briefing: a structural model",
journal="International journal of aerospace psychology",
year="2021",
author="Winter, Scott R. and Pan, Jing Yu and Truong, Dothang and Lamb, Tracy L.",
volume="31",
number="3",
pages="230-251",
abstract="OBJECTIVE: The purpose of the current study was to examine the factors that significantly influence a passenger's willingness to watch the pre-flight safety briefing.<br><br>BACKGROUND: The pre-flight safety briefing is a required presentation that must be administered to all passengers before conducting a flight. This briefing is most commonly delivered via a live demonstration by flight attendants or through the aircraft's in-flight entertainment system, such as a seatback video.<br><br>METHOD: Using a sample of 876 participants from the United States, we examined the influence of familiarity, anticipatory flight anxiety, conscientiousness, agreeableness, and frequency of flying on willingness to watch the pre-flight safety briefing. The study used a quantitative correlational design with structural equation modeling techniques for data analysis.<br><br>RESULTS: The results supported 5 of the 7 hypotheses. High levels of flight anxiety resulted in less willingness to watch the pre-flight safety briefing. Significant positive relationships were found between familiarity, conscientiousness, agreeableness on the willingness to watch. A strong relationship between willingness to watch and stated actual watching also was found.<br><br>CONCLUSIONS: The study's findings provide insight into what factors influence a passenger's willingness to watch and examine the role personality factors have on willingness. As a result of this study, insights are gained into possible ways to increase passengers' willingness to watch the pre-flight safety briefing and their consumption of this vital safety information.<p /> <p>Language: en</p>",
language="en",
issn="2472-1840",
doi="10.1080/24721840.2021.1883432",
url="http://dx.doi.org/10.1080/24721840.2021.1883432"
}