@article{ref1,
title="Promoting compassionate responses to disclosures of sexual violence in university settings: exploring the impact of a social marketing campaign",
journal="Violence against women",
year="2022",
author="Irvine-Collins, Emma and Moore, Emma and Cao, Kailun and Curley, Melissa and Ablaza, Christine and Heard, Emma",
volume="ePub",
number="ePub",
pages="ePub-ePub",
abstract="This study explores a social marketing campaign aimed to promote compassionate responses to disclosures of sexual violence from peers and raise awareness of university-based formal support services. <br><br>FINDINGS from a survey (n  =  189) and follow-up focus groups (n  =  11) conducted with university students in Australia indicated that exposure to the campaign may support students' self-perceived confidence in responding compassionately to disclosures of sexual violence and raise awareness of university-based formal support services. These findings suggest social marketing may be a useful tool to form part of universities' sexual violence response and prevention strategies. These findings may help inform future university campaigns.<p /> <p>Language: en</p>",
language="en",
issn="1077-8012",
doi="10.1177/10778012221134822",
url="http://dx.doi.org/10.1177/10778012221134822"
}