@article{ref1,
title="Commentary: Morphing social norms through media messaging",
journal="Annals of emergency medicine",
year="2006",
author="Pribble, James M.",
volume="48",
number="6",
pages="740-742",
abstract="<p>[Abstract unavailable]</p> <p>Language: en</p>",
language="en",
issn="0196-0644",
doi="10.1016/j.annemergmed.2006.10.005",
url="http://dx.doi.org/10.1016/j.annemergmed.2006.10.005"
}