@article{ref1,
title="Smooth handling: The lack of safety-related consumer information in car advertisements",
journal="Injury prevention",
year="2007",
author="Wilson, N. and Maher, Anthony and Thomson, George and Keall, Michael D.",
volume="13",
number="5",
pages="304-306",
abstract="OBJECTIVE: To examine the content and trends of safety-related consumer information in magazine vehicle advertisements, as a case study within the worldwide marketing of vehicles. METHODS: Content analysis of popular current affairs magazines in New Zealand for the 5-year period 2001-2005 was undertaken (n = 514 advertisements), supplemented with vehicle data from official websites. RESULTS: Safety information in advertisements for light passenger vehicles was relatively uncommon with only 27% mentioning one or more of nine key safety features examined (average: 1.7 out of nine features in this 27%). Also included were potentially hazardous features of: speed imagery (in 29% of advertisements), power references (14%), and acceleration data (4%). The speed and power aspects became relatively more common over the 5-year period (p < 0.05 for trend). CONCLUSIONS: To enhance informed consumer choice and improve injury prevention, governments should consider regulating the content of vehicle advertisements and vehicle marketing - as already occurs with many other consumer products.<p /> <p>Language: en</p>",
language="en",
issn="1353-8047",
doi="10.1136/ip.2007.016402",
url="http://dx.doi.org/10.1136/ip.2007.016402"
}