@article{ref1,
title="An evaluation of a supplementary road safety package",
journal="Accident analysis and prevention",
year="2004",
author="Guria, Jagadish C. and Leung, Joanne",
volume="36",
number="5",
pages="893-904",
abstract="A Supplementary Road Safety Package (SRSP) was developed in New Zealand in 1995/1996 to supplement the compulsory breath test (CBT) and speed camera programmes introduced in 1993. A major feature of the package was the use of emotion and shock advertising campaigns not only to affect high risk driving attitudes and behaviours towards speeding and drink-driving but also to encourage the use of safety belts. Furthermore, the SRSP also emphasised targeting enforcement to these three areas. This package continued for 5 years. This paper estimates the effect of the package on road trauma. The analysis shows that the Package made substantial impact on road safety and saved over 285 lives over the 5-year period.<p /> <p>Language: en</p>",
language="en",
issn="0001-4575",
doi="10.1016/j.aap.2003.09.005",
url="http://dx.doi.org/10.1016/j.aap.2003.09.005"
}