@article{ref1,
title="University Mobility Survey 2021 in Madrid Region (Spain): facing the challenge of getting responses during the COVID-19 pandemic",
journal="Transportation research procedia",
year="2024",
author="Manso-Barrio, Antonio and Moya-Gómez, Borja and Monzon, Andres and Balsero, Luisa",
volume="76",
number="",
pages="385-396",
abstract="Mobility to university campuses, places that attract a large number of people every day and have different mobility patterns from other destinations, is a topic that has generally been studied with surveys. This paper aims to explore the efficiency of the communication actions implemented to improve the response rate in six public universities in the Madrid Region during the COVID-19 pandemic. Most of the communications actions were carried out by digital means, such as sending emails encouraging participation or using media releases and social network messages. Finally, 35,838 responses were received representing 17.82% of the entire university community.<p /> <p>Language: en</p>",
language="en",
issn="2352-1465",
doi="10.1016/j.trpro.2023.12.063",
url="http://dx.doi.org/10.1016/j.trpro.2023.12.063"
}