@article{ref1,
title="Promoting mental well-being in Western Australia: Act Belong Commit® mental health promotion campaign partners' perspectives",
journal="Health promotion international",
year="2024",
author="Smith, James and t'Hart, Laura and Leaversuch, Francene and Walton, Andrew and Jameson, Gabriella and Samsa, Hannah and Clarey, Meg and Millar, Lynne and Burns, Sharyn and Pollard, Christina M.",
volume="39",
number="1",
pages="daae014-daae014",
abstract="The Act Belong Commit® mental health promotion campaign aims to improve population mental well-being. Based on a social-franchising model, partnerships are sought with organizations offering 'mentally healthy activities' that foster social connectedness and mental well-being. There are four categories of partner organizations sought: Site (government agencies and health services), Associate (organizations with state-wide or national services), Community (local, grass-roots community groups) and Schools. This research explored organizational perceptions of the Act Belong Commit® Partnership Program. A purposive sample of 14 organizational representatives across all four partner categories participated in semi-structured interviews online or face-to-face between July and September 2021. Reflexive thematic analysis was used to identify three main themes: (a) A passion for promoting mental health; (b) Implementation, innovation, adaption and creation (e.g. the ability to adapt, create and deliver activities aligned with the campaign message; and (c) Future sustainability (e.g. recommendations for the sustainability of the programme). The use of reflexive thematic analysis enabled deeper insights into the complexity of the partnerships. <br><br>FINDINGS describe how the Act Belong Commit® Partnership Program supports mutually desirable objectives and extends the campaign reach. Embedded in a shared belief system that incorporates a passion for good mental health, the model supports the flexibility to adapt, create and deliver fit-for-purpose activities that promote mental well-being in the places where people live, work and play.<p /> <p>Language: en</p>",
language="en",
issn="0957-4824",
doi="10.1093/heapro/daae014",
url="http://dx.doi.org/10.1093/heapro/daae014"
}