@article{ref1,
title="Modeling the impact of normative messages on travel behavior change",
journal="Transportation research part D: transport and environment",
year="2024",
author="Giubergia, Daniele and Piras, Francesco and Meloni, Italo",
volume="129",
number="",
pages="e104145-e104145",
abstract="Prompted by previous research indicating associations between social norms and travel behavior, this study examines the effectiveness of a persuasive normative intervention on car commuters in Cagliari, Italy. The intervention provided (descriptive and/or injunctive) normative statements to encourage a shift from the car to a sustainable travel alternative, namely walking, cycling, or transit, suggested through a Personalized Travel Plan. The construction of an Integrated Choice and Latent Variable model allowed for controlling for level of service, socioeconomic, and psychological variables. <br><br>RESULTS showed how the injunctive normative message significantly increased public transport intention, particularly when individuals perceived a higher level of behavioral control. However, no significant impact was found for active mobility. Pseudo-elasticity effects showed how the injunctive message had a similar impact as the travel time difference between cars and public transport. This work is valuable for policymakers as it provides insightful best practices for low-budget normative messaging to promote sustainable travel behaviors.<p /> <p>Language: en</p>",
language="en",
issn="1361-9209",
doi="10.1016/j.trd.2024.104145",
url="http://dx.doi.org/10.1016/j.trd.2024.104145"
}