@article{ref1,
title="A Cost/Benefit Analysis of a 5-Month Intensive Alcohol-Impaired Driving Road Check Campaign",
journal="Annual proceedings of the Association for the Advancement of Automotive Medicine",
year="1996",
author="Mercer, G. William and Kristiansen, L. and Cooper, P. J.",
volume="40",
number="",
pages="283-292",
abstract="Paid police overtime, supported by paid media advertisments, was used to mount a 5-month, alcohol-impaired driving road check campaign, which checked drivers at a rate of about 21% of the area population per month. Public attitudes and awareness changed, drivers' blood alcohol content (BAC) levels dropped, alcohol-related crash surrogates fell below the projected levels, a cost/benefit ratio of about 1:3.4 was realized in reduced crash costs for the insurer that funded the program. However, when police visibility and media levels fell off, crash proportions rose to non-enforcement levels, even though charge rates increased.   <p>Language: en</p>",
language="en",
issn="1540-0360",
doi="",
url="http://dx.doi.org/"
}