@article{ref1,
title="Drinking and driving: toward a broader understanding of the role of mass media",
journal="Journal of public health policy",
year="1984",
author="Wallack, L.",
volume="5",
number="4",
pages="471-496",
abstract="It has become commonplace to launch public information mass media campaigns as a means for addressing alcohol-related problems. The results of these efforts, whether directed to preventing alcohol-impaired driving or alcohol problems in general, have been disappointing. This article attempts to initiate discussion about the role of mass media in the prevention of drinking /driving that is based on a broader understanding of both alcohol problems and mass media.  <p>Language: en</p>",
language="en",
issn="0197-5897",
doi="",
url="http://dx.doi.org/"
}