@article{ref1,
title="Effective communication during an influenza pandemic: the value of using a crisis and emergency risk communication framework",
journal="Health promotion practice",
year="2008",
author="Reynolds, B. and Quinn, Sandra Crouse",
volume="9",
number="4",
pages="13S-17S",
abstract="During a crisis, an open and empathetic style of communication that engenders the public's trust is the most effective when officials are attempting to galvanize the population to take a positive action or refrain from a harmful act. Although trust is imperative in a crisis, public suspicions of scientific experts and government are increasing for a variety of reasons, including access to more sources of conflicting information, a reduction in the use of scientific reasoning in decision making, and political infighting. Trust and credibility-which are demonstrated through empathy and caring, competence and expertise, honesty and openness, and dedication and commitment-are essential elements of persuasive communication.<p /> <p>Language: en</p>",
language="en",
issn="1524-8399",
doi="10.1177/1524839908325267",
url="http://dx.doi.org/10.1177/1524839908325267"
}