@article{ref1,
title="A radio-based approach to promoting gun safety: process and outcome evaluation implications and insights",
journal="Health communication",
year="2003",
author="Meyer, Gabriele and Roberto, Anthony J. and Atkin, Charles K.",
volume="15",
number="3",
pages="299-318",
abstract="Three radio public service announcements (PSA) were created to increase knowledge of 10 gun-safety practices in a mid-Michigan county. Concurrently, a direct-mail coupon highlighting the same gun-safety practices was disseminated to over 70,000 households in the same county. Results of a telephone survey indicate that, compared to unexposed individuals, those who were exposed to the PSA were able to name significantly more gun-safety practices. Specifically, significant differences between those exposed to the PSA versus those not exposed were found for 5 gun-safety practices, as well as for a 4-item index measuring gun locking and storage behaviors, and a 9-item index that included all gun-safety practices.",
language="",
issn="1041-0236",
doi="",
url="http://dx.doi.org/"
}