@article{ref1, title="Looking into the glass: Glassware as an alcohol marketing tool, and the implications for policy", journal="Alcohol and alcoholism", year="2014", author="Stead, Martine and Angus, Kathryn and Macdonald, Laura and Bauld, Linda", volume="49", number="3", pages="317-320", abstract="AIMS: To examine how glassware functions as a marketing tool. METHODS: Content analysis of trade journals. RESULTS: Glassware is used as an integral part of marketing activity to recruit customers, revive brands, build profits and increase consumption. CONCLUSION: Glassware should be subject to the same control as other forms of marketing. Glasses could be re-engineered to promote safer drinking.

Language: en

", language="en", issn="0735-0414", doi="10.1093/alcalc/agt178", url="http://dx.doi.org/10.1093/alcalc/agt178" }