%0 Journal Article
%T Unprecedented nationwide paid media campaign on impaired driving yields strong results: "You Drink and Drive. You Lose." campaign scores with target market
%J Annals of emergency medicine
%D 2004
%A McKay, Mary Pat
%V 44
%N 2
%P 155-156
%X Abstract unavailable.
%G 
%I Elsevier Publishing
%@ 0196-0644
%U http://dx.doi.org/10.1016/S0196064404005396