%0 Journal Article
%T Utilizing Importance-Performance Analysis in the Evaluation and Marketing of Activity Programs in Geriatric Settings
%J Activities, adaptation and aging
%D 1989
%A Gillespie, Kimberly A.
%A Kennedy, Dan W.
%A Soble, Karen
%V 13
%N 1
%P 77-90
%X This paper examines the applicability of the Impor- tance-Performance (I-P) Scale in the evaluation and marketing of activity programs in geriatric settings. The I-P analysis involves as- sessing client expectations and agency performance on various at- tributes of a program. The scale is flexible and easy to develop and implement. It provides information useful in making decisions con- cerning program improvement and resource allocation. An example of the evaluation of an activity program is provided in this paper.<p />
%G 
%I Informa - Taylor and Francis Group
%@ 0192-4788
%U http://dx.doi.org/10.1300/J016v13n01_08