%0 Journal Article
%T Motivators and deterrents of bicycling: Comparing influences on decisions to ride
%J Transportation
%D 2010
%A Winters, Meghan
%A Davidson, Gavin
%A Kao, Diana
%A Teschke, Kay
%V 38
%N 1
%P 153-168
%X In a survey of 1,402 current and potential cyclists in Metro Vancouver, 73 motivators and deterrents of cycling were evaluated. The top motivators, consistent among regular, frequent, occasional and potential cyclists, were: routes away from traffic noise and pollution; routes with beautiful scenery; and paths separated from traffic. In factor analysis, the 73 survey items were grouped into 15 factors. The following factors had the most influence on likelihood of cycling: safety; ease of cycling; weather conditions; route conditions; and interactions with motor vehicles. These results indicate the importance of the location and design of bicycle routes to promote cycling.<p />
%G 
%I Holtzbrinck Springer Nature Publishing Group
%@ 0049-4488
%U http://dx.doi.org/10.1007/s11116-010-9284-y