%0 Journal Article
%T Taming the shadow: corporate responsibility in a Jungian context
%J Corporate social responsibility and environmental management
%D 2008
%A Ketola, Tarja
%V 15
%N 4
%P 199-209
%X Rampant shadows undermine true corporate responsibility (CR) when companies try to keep up appearances by fair means or foul. This paper studies the thoughts, words and deeds of CR actors in their Jungian context. The aim is to help CR actors to understand different CR behaviour and to gain new insights into developing CR values, discourses and practices.<p />
%G 
%I John Wiley and Sons
%@ 1535-3958
%U http://dx.doi.org/10.1002/csr.142