%0 Journal Article
%T Decisions relating to alcohol-impaired driving: an exploratory analysis
%J Accident analysis and prevention
%D 1987
%A Mannering, Fred L.
%A Bottiger, W. K.
%A Black, Kertia L.
%V 19
%N 6
%P 487-495
%X This paper focuses on an individual's decision to drive or not to drive after drinking. To evaluate this decision, a utility maximizing probabilistic choice model is specified and estimated using a sample of college students. The estimation results provide interesting insights relating to the potential effectiveness of drinking-driving countermeasures, and suggest that the most effective methods of reducing the probability of driving after drinking are those advertising and awareness campaigns that focus on altering individual preferences.
%G en
%I Elsevier Publishing
%@ 0001-4575
%U http://dx.doi.org/