%0 Journal Article
%T Nurses' perspectives on the process of attaining Baby-Friendly designation
%J Nursing for women's health
%D 2016
%A Lundeen, Suzanne
%A Sorensen, Sherrill
%A Bland, Michelle
%A George, Sybil
%A Snyder, Brenton
%V 20
%N 3
%P 277-287
%X The Baby-Friendly Hospital Initiative is a global initiative that aims to protect, promote, and support breastfeeding. This study explores and describes the process of attaining Baby-Friendly designation from nurses' perspectives. A purposive sampling design was used to recruit registered nurse participants in a large, safety-net, tertiary care facility. Data were collected via semistructured interviews and were analyzed using descriptive interpretative analysis. The following themes were revealed: Resistance, Culture, Investment in the Journey, Teamwork, and Source of Pride. <br><br>RESULTS indicate that comfortable yet antiquated practices led to fear of change and resistance. Initial culture shock was mediated by a successful education model, powerful experiences, and positive outcomes.<br><br>© 2016 AWHONN, the Association of Women’s Health, Obstetric and Neonatal Nurses.<p /> <p>Language: en</p>
%G en
%I John Wiley and Sons
%@ 1751-4851
%U http://dx.doi.org/10.1016/j.nwh.2016.03.004