%0 Journal Article
%T Commentary on Morgenstern et al. (2017): party-themed advertisements and initiation of alcohol consumption
%J Addiction
%D 2017
%A Parry, Charles D. H.
%A Morojele, Neo K.
%V 112
%N 1
%P 71-72
%X <p>Concerning: Favourite alcohol advertisements and binge drinking among adolescents: a cross-cultural cohort study; DOI: 10.1111/add.12667  The party effect: prediction of future alcohol use based on exposure to specific alcohol advertising content; DOI: 10.1111/add.13509  Content themes of alcohol advertising in U.S. television—Latent Class Analysis;  DOI: 10.1111/acer.12811 </p> <p>Language: en</p>
%G en
%I John Wiley and Sons
%@ 0965-2140
%U http://dx.doi.org/10.1111/add.13671