%0 Journal Article
%T Developing text messages to reduce community college student alcohol use
%J American journal of health behavior
%D 2018
%A Lewis, Melissa A.
%A Cadigan, Jennifer M.
%A Cronce, Jessica M.
%A Kilmer, Jason R.
%A Suffoletto, Brian
%A Walter, Theresa
%A Lee, Christine M.
%V 42
%N 4
%P 70-79
%X OBJECTIVEs The aim of this study is to evaluate how community college students with hazardous drinking perceived the usefulness of alcohol protective behavioral strategy text messages (TM-PBS). <br><br>METHODS Community college students with past hazardous single occasion or weekly drinking (N = 48; 60% female) were randomized to receive 2 TM-PBS on 3 typical drinking days per week for 2 weeks selected by: (1) research investigators (ie, based on clinical and theoretical application); (2) participants (ie, messages highly rated at baseline by the participants); or (3) a random process. Prior to 2 typical drinking days per week, immediately after receiving TMs, we asked: "How useful do you think this strategy will be for you when you drink? Text a number from 1 (not useful) to 5 (very useful)." Results Response rates for the 12 messages ranged from 72.9% to 87.5%, with no differences in response rates across selection categories (ie, investigator, participant, random). Investigator-selected messages were rated as less useful than messages that were self-selected by participants or messages that were selected at random. <br><br>CONCLUSIONS TM-PBS chosen a priori by students were perceived as more useful than TM-PBS chosen by investigators, supporting this form of tailoring in alcohol interventions to optimize usefulness.<p /> <p>Language: en</p>
%G en
%I PNG Publications
%@ 1087-3244
%U http://dx.doi.org/10.5993/AJHB.42.4.7