%0 Journal Article
%T New Zealand Drink-driving Statistics: The Effectiveness of Road Safety Television Advertising
%J Marketing bulletin
%D 1998
%A Lewis, Terri
%A MacPherson, T.
%V 9
%N 
%P -
%X <p>[Abstract unavailable]</p>
%G 
%I Massey University, Department of Marketing
%@ 1176-645X
%U http://dx.doi.org/