%0 Journal Article
%T Willingness to watch the pre-flight safety briefing: a structural model
%J International journal of aerospace psychology
%D 2021
%A Winter, Scott R.
%A Pan, Jing Yu
%A Truong, Dothang
%A Lamb, Tracy L.
%V 31
%N 3
%P 230-251
%X OBJECTIVE: The purpose of the current study was to examine the factors that significantly influence a passenger's willingness to watch the pre-flight safety briefing.<br><br>BACKGROUND: The pre-flight safety briefing is a required presentation that must be administered to all passengers before conducting a flight. This briefing is most commonly delivered via a live demonstration by flight attendants or through the aircraft's in-flight entertainment system, such as a seatback video.<br><br>METHOD: Using a sample of 876 participants from the United States, we examined the influence of familiarity, anticipatory flight anxiety, conscientiousness, agreeableness, and frequency of flying on willingness to watch the pre-flight safety briefing. The study used a quantitative correlational design with structural equation modeling techniques for data analysis.<br><br>RESULTS: The results supported 5 of the 7 hypotheses. High levels of flight anxiety resulted in less willingness to watch the pre-flight safety briefing. Significant positive relationships were found between familiarity, conscientiousness, agreeableness on the willingness to watch. A strong relationship between willingness to watch and stated actual watching also was found.<br><br>CONCLUSIONS: The study's findings provide insight into what factors influence a passenger's willingness to watch and examine the role personality factors have on willingness. As a result of this study, insights are gained into possible ways to increase passengers' willingness to watch the pre-flight safety briefing and their consumption of this vital safety information.<p /> <p>Language: en</p>
%G en
%I Informa - Taylor and Francis Group
%@ 2472-1840
%U http://dx.doi.org/10.1080/24721840.2021.1883432