%0 Journal Article
%T Extending psychological reactance theory to include denial of threat and media sharing intentions as freedom restoration behavior
%J Communication research reports
%D 2022
%A McGuire, Noel H.
%A Ball, Hannah
%V 39
%N 3
%P 136-146
%X This study extends psychological reactance theory by examining denial of a public health threat and resistance toward media sharing as two novel types of freedom restoration. Participants (N = 220) were randomly assigned to watch a video advocating COVID-19 guidelines and completed an online survey assessing corresponding perceptions and behavioral intentions. <br><br>RESULTS of structural equation modeling supported the two-step model of reactance: greater perceived freedom threat was related to greater reactance, which in turn was linked to lower intentions to comply with COVID-19 guidelines, lower intentions to share the video with one's online social network, and greater denial of COVID-19 as a public health threat. Implications for psychological reactance theory and health campaign design are discussed.<p /> <p>Language: en</p>
%G en
%I Informa - Taylor and Francis Group
%@ 0882-4096
%U http://dx.doi.org/10.1080/08824096.2022.2058480