%0 Journal Article %T Looking into the glass: Glassware as an alcohol marketing tool, and the implications for policy %J Alcohol and alcoholism %D 2014 %A Stead, Martine %A Angus, Kathryn %A Macdonald, Laura %A Bauld, Linda %V 49 %N 3 %P 317-320 %X AIMS: To examine how glassware functions as a marketing tool. METHODS: Content analysis of trade journals. RESULTS: Glassware is used as an integral part of marketing activity to recruit customers, revive brands, build profits and increase consumption. CONCLUSION: Glassware should be subject to the same control as other forms of marketing. Glasses could be re-engineered to promote safer drinking.

Language: en

%G en %I Oxford University Press %@ 0735-0414 %U http://dx.doi.org/10.1093/alcalc/agt178