TY  - JOUR
PY  - 2007//
TI  - A visualization of the impact of disasters to international tourism using tourist destination branding index
JO  - Journal of the Eastern Asia Society for Transportation Studies
A1  - Takano, S.
A1  - Wickramasinghe, Vasantha
SP  - 1206
EP  - 1221
VL  - 7
IS  - 
N2  - Tourism is one of the most dynamic and fastest growing global industries. Brand image of a tourist destination is important to attract tourists. Sudden calamities highly affect the brand image of tourist destinations; recently several destinations were found with declined brand images following massive calamities. Maintaining a positive brand image is challenging due to external fluctuations and because decision making depends on individual motives. Travelers’ destination decisions are attained after trading-off personal and destination attributes. It is complex and could be unreliable depending on available information sources. A Tourist Destination Branding Index (TDBI) which incorporates a weighted combination of destination attributes is therefore worthwhile. This paper explains TDBI, based on the Total Utility Value (TUV) of a destination. A visual representation of brand image fluctuation with disasters is meaningful for tourists as well as tourism planners for decision making and destination management.<p />
LA  - 
SN  - 1341-8521
UR  - http://dx.doi.org/
ID  - ref1
ER  -