TY  - JOUR
PY  - 2009//
TI  - Muscular ideal media images and men's body image: Social comparison processing and individual vulnerability
JO  - Psychology of men and masculinity
A1  - Tiggemann, Marika
A1  - Hargreaves, Duane A.
SP  - 109
EP  - 119
VL  - 10
IS  - 2
N2  - The study aimed to investigate the role of social comparison processes in men's responses to images of muscular-ideal male beauty. A sample of 104 male university students viewed either 15 television commercials containing images of men who epitomize the current muscular ideal, or 15 nonappearance commercials containing no such images. Body satisfaction was assessed immediately before and after commercial viewing. Appearance evaluation and orientation were also examined as moderating variables. It was found that exposure to muscular-ideal television commercials led to lower muscle satisfaction and physical attractiveness than nonappearance commercials, with men high on appearance orientation the most vulnerable. Men high on appearance orientation also engaged in greater upward social comparison to muscular-ideal images which, in turn, predicted changes in body satisfaction. Taken together, the findings provide consistent evidence for a role for media images in men's body image.<p />
LA  - 
SN  - 1524-9220
UR  - http://dx.doi.org/10.1037/a0014691
ID  - ref1
ER  -