TY - JOUR PY - 2009// TI - I Continue to Feel So Good About Us: In-Group Identification and the Use of Social Identity—Enhancing Strategies to Reduce Intragroup Dissonance JO - Personality and social psychology bulletin A1 - Pratto, Felicia A1 - Dovidio, John F. A1 - Glasford, Demis E. SP - 415 EP - 427 VL - 35 IS - 4 N2 - The present research examined the relation between in-group identification and the use of social identity— enhancing strategies for dealing with the discomfort associated with inconsistency between personal beliefs and in-group behavior (intragroup dissonance). Consistent with the hypothesis that social identity—enhancing strategies would be more effective at reducing intragroup dissonance for those highly identified with the in-group, Experiment 1 demonstrated that level of group identification moderated the effectiveness of group affirmation for reducing psychological discomfort associated with intragroup dissonance, but not the effectiveness of self-affirmation. In Experiment 2, which manipulated level of group identification, participants in a high-identification condition, relative to those in a low-identification condition, were more likely to choose to reduce intragroup dissonance with a strategy that enhanced social identity (i.e., out-group derogation) over a strategy less effective at social identity enhancement (i.e., activism to change the behavior of the group). Implications for intergroup relations are discussed.

LA - SN - 0146-1672 UR - http://dx.doi.org/10.1177/0146167208329216 ID - ref1 ER -