TY  - JOUR
PY  - 2009//
TI  - Incidental Experiences of Regulatory Fit and the Processing of Persuasive Appeals
JO  - Personality and social psychology bulletin
A1  - Koenig, Anne M.
A1  - Cesario, Joseph
A1  - Molden, Daniel C.
A1  - Kosloff, Spee
A1  - Higgins, E. Tory
SP  - 1342
EP  - 1355
VL  - 35
IS  - 10
N2  - This article examines how the subjective experiences of "feeling right" from regulatory fit and of "feeling wrong" from regulatory non-fit  influence the way people process persuasive messages. Across three studies, incidental experiences of regulatory fit increased reliance on source expertise and decreased resistance to counterpersuasion, whereas incidental experiences of regulatory non-fit increased reliance on argument strength and increased resistance to counterpersuasion. These results suggest that incidental fit and non-fit experiences can produce, respectively, more superficial or more thorough processing of persuasive messages. The mechanisms underlying these effects, and the conditions under which they should and should not be expected, are discussed.<p />
LA  - 
SN  - 0146-1672
UR  - http://dx.doi.org/10.1177/0146167209339076
ID  - ref1
ER  -