TY  - JOUR
PY  - 2001//
TI  - Increasing mouthguards usage among junior rugby and basketball players
JO  - Australian and New Zealand journal of public health
A1  - Jalleh, Geoffrey
A1  - Donovan, R. J.
A1  - Clarkson, J.
A1  - March, K.
A1  - Foster, Melissa
A1  - Giles-Corti, Billie
SP  - 250
EP  - 252
VL  - 25
IS  - 3
N2  - OBJECTIVE: To evaluate a Western Australian mouthguard promotion campaign, launched at the start of the 1997/98 junior rugby union and junior basketball seasons, aimed at increasing mouthguard usage at competition and training. METHOD: A quasi-experimental field design was used to assess the impact of the mouthguard campaign on behavioural change. Observational data were collected pre- and post-campaign on mouthguard usage by players present at a rugby and basketball competition event and at a training session. Junior Australian Rules Football players were used as a control group. RESULTS: Pre-post observational surveys showed a significantly greater increase in mouthguard usage in competition games among rugby union (77% to 84%) and basketball players (23% to 43%) compared with the control group (72% to 73%). All codes showed a post-campaign increase in mouthguard usage at training, but the intervention codes' increases were greater than the control's increase (rugby union: 29% to 40%; basketball: 11% to 36%; football: 34% to 40%). CONCLUSIONS: The campaign had a significant and substantial effect on behaviour and provides evidence of the benefits of leveraging a sponsorship to modify the behaviour of the target group. IMPLICATIONS: This campaign provides a model for promoting mouthguard usage in other sports among junior players.
LA  - 
SN  - 1326-0200
UR  - http://dx.doi.org/
ID  - ref1
ER  -