TY - JOUR PY - 1990// TI - Age differences in decision making: a process methodology for examining strategic information processing JO - Journal of gerontology A1 - Johnson, M. M. SP - P75 EP - 8 VL - 45 IS - 2 N2 - This study explored the use of process tracing techniques in examining the decision-making processes of older and younger adults. Thirty-six college-age and thirty-six retirement-age participants decided which one of six cars they would purchase on the basis of computer-accessed data. They provided information search protocols. Results indicate that total time to reach a decision did not differ according to age. However, retirement-age participants used less information, spent more time viewing, and re-viewed fewer bits of information than college-age participants. Information search patterns differed markedly between age groups. Patterns of retirement-age adults indicated their use of noncompensatory decision rules which, according to decision-making literature (Payne, 1976), reduce cognitive processing demands. The patterns of the college-age adults indicated their use of compensatory decision rules, which have higher processing demands.

Language: en

LA - en SN - 0022-1422 UR - http://dx.doi.org/ ID - ref1 ER -